International Marketing

Opportunity and Structures of International Marketing

International marketing is very important for every business. By this they can achieve many business objects and gain customer review from worldwide. The scopes of international marketing for Coca Cola are given below-

Imports: importing products from one country to other country is the easiest way to entering the international marketing. Coca cola buys the products from one country and sell it to their country is mean to be importing.

Export: Exporting is the opposite concept of importing. Coca Cola export their products to other country so that they can also have a sell on that country and also gain popularity on that country. By this way their products become international products.

Contractual Agreement: as Coca Cola has reached to international level so they have many chance to do many international marketing strategies. They can also sign contractual agreement with other businesses. By this their market spreads, consumer spreads and profit spreads.

Joint Venturing: joint venturing is mean to be combination of two different brands for a fixed time. In joint venture, the capital, profit, losses and time period are pre decided by the both company. Such as Coca Cola has a joint venturing with KFC.

Fully Owned Manufacturing: As Coca Cola is an international brand, so they have many manufacturing company in worldwide. By fully owned manufacturing they can hold the quality of their products also exports to the nearby countries.

The key concepts of international marketing is given below-

Condition of foreign currency: The currency rate is not always stable. It up downs. If the currency rate is high then the company can be profitable more but with a low currency it’s hard to see profit.

Strategic planning: Before entering and starting international marketing every company needs to make a perfect strategic plan. Without planning they cannot do international marketing.

PESTLE analysis: The company needs to do pestle analysis of international market places. Where P stands for political, E stands for economical, S for social, T for technological, L is for legislative and E for environmental.

Reducing cost: The company needs to try reduce their cost. So they should check out if they are doing unnecessary expands or not. This will also increase their profit.

Research demands: The company must research that if their products have a demand on other countries or not.